Adrian Street

If Adrian Street were a real queen he would certainly have been one of the longest reigning monarchs of all time. We acknowledge the length of Adrian’s pro wrestling reign was exceeded by Her Majesty Queen Elizabeth II, but then Her Majesty wasn’t half as good at applying a half nelson or Boston crab, didn’t own such a flamboyant collection of clothes and  probably did not add quite so much to the profits of the world’s hair product manufacturers.

As life’s journeys go the one made by Adrian Street from a coal mining town, Brynmawr, (the name means Big Hill and claims to be the highest town in Wales)  to Florida takes some beating. 

Adrian Street made his professional debut on 8th August, 1957, and boasted an incredible fifty-four years years of wrestling, that’s seven decades  spanning two centuries.

For much of that time Adrian’s persona was that of a flamboyant, colourful character who wrestling fans were quick to perceive as gay. In fact the gay tag made Adrian uncomfortable in the early days. He told us that when he first dyed his hair blond and took to wearing flamboyant costumes his intention was to look like the American heavyweight champion, Nature Boy Buddy Rogers. British wrestling fans didn’t quite see it that way, and Adrian was quick to realise that he had inadvertently hit upon a gimmick that was to make him one of the twentieth century’s most successful wrestlers.

It wasn’t just Nature Boy Buddy Rogers that influenced the young Adrian Street, but more of that later. Born in Brynmawr, a town which towers above the neighbouring towns of Beaufort and Ebbw Vale; Nantyglo and Blaina; Blaenavon and Llanelly Hill, Adrian’s earliest memories were of wartime and post wartime Wales. Life could be pretty mundane for a teenager growing up in the 1950s, and hanging around the market square, fighting any youngster who had the audacity to challenge him, just wasn’t exciting enough for Adrian.  Leaving school at 15 the natural step for Adrian, the only step, was to follow in his father’s footsteps  and start work down the coal pit.

He hated it. Adrian was determined for a better life away from the constraints of a mining town. Brave or foolish it was only a year later that Adrian left home and travelled to London in search of his fortune. With more than his share of experience fighting local boys in the fields around his home Adrian knew that he was going to be a wrestler. His active childhood, manual work down the pit and interest in physical culture meant that he was very strong for his age with a good physique. 

Having moved to London Adrian continued with manual work, always knowing there must be easier and more enjoyable ways to earn a living.

There were.

Adrian became a male physique model, posing for features in physical cultural magazines and earning extra money working on a boxing booth. The booth was hard work but suited Adrian’s temperament more than going down the mine, and earned him enough money to pursue his real interest.

Adrian’s main interest remained wrestling. He would avidly buy and read the American wrestling magazines that went on sale in Britain weeks, sometimes months, after their American publication date. From those pages jumped out larger than life figures such as Buddy Rogers, Freddie Blassie, Gorgeous George and Adrian’s favourite, Don Leo Jonathan, the Mormon Giant.

The goal was always to become a professional wrestler, and  whilst training at the YMCA he met Wandsworth’s, Chic Osmond, who began to prepare the youngster for the professional ring.

When the time came to make his pro wrestling debut Adrian chose the name, Kid Tarzan Jonathan, in celebration  of his idol. The similarity extended no further. Adrian was no giant, comfortably fitting in the lightweight division, and energetically flying around the ring.

For the next three years Adrian worked for the independent promoters, gaining experience, learning his trade and smoothing the rough edges. In August 1960, Dale Martin Promotions offered Adrian work, using his own name.

Kid Tarzan Jonathan may have been no more, but for Adrian Street this was the beginning. The rest, as they say, is history. Within weeks Adrian was working almost every night of the week  for Joint Promotions, opposing the likes of Mick McManus, Jackie Pallo, Bob Steele and Bob Archer O’Brien. Admittedly he was usually on the losing end when facing opponents of this calibre but the boy was learning all the time.

1963 was a milestone year. Adrian had been working full time for Joint Promotions for two years, rarely with more than one night off each week. His fame spread only across the south of England. All that was set to change. In April 1963 Adrian was introduced to a nationwide audience when he faced British lightweight champion, Mel Riss, on television. Adrian was back on television the following month, and more than sixty times during the next thirteen years.

The Adrian Street of the early 1960s bore little resemblance to the larger than life character who was to emerge in later years. No dyed hair, no flamboyant costumes, but always a charismatic personality with good wrestling ability. As fans began to take to the youngster, still a preliminary bout wrestler unless booked against one of the biggest names, Dale Martin began to label Adrian as “Nature Boy” Adrian Street, a result of his tendency to train outdoors he told us. That may have been Dale Martin’s idea, but Adrian had other ideas. He remembered Nature Boy Buddy Rogers who he had read about in those American magazines and the persona of Nature Boy Adrian Street began to evolve.

It started with a change of hair colour. Blond. Accompanied with a nice shade in blue. There was the blue velvet robe with matching trunks and boots, complimented with the silver accessories. The catcalls began. The fans loved it. Loved to shriek the terms of abuse that is. Adrian hated it, or so he claimed. Hate it or not he immediately realised that he was on to a good thing.

The effeminate character began to evolve, with what must have been a considerable financial investment  in costumes and make-up. Wrestling enthusiast Saxonwolf remembers: “In the early 70’s he appeared in his “Glam Rock” look, and just fitted in perfectly with the Marc Bolan, Sweet and Wizzard look that all the bands were sporting.”

The word innovator is often over-used, but in reference to Adrian Street is entirely appropriate; the man was years ahead of his time. Ahead of his time in terms of personality development and  engagement with the crowd but always reassuring fans  that he was a good wrestler. Whatever the entrance Adrian  always remembered that wrestling was the business; and then gave his opponent a kiss. 

Here was a man who made the colourful Jackie Pallo look monochrome.

Everything seemed to be going well for Adrian Street. Fans packed the halls loving to mock him, promoters throughout the country were eager to book him, he was one of the biggest names on tv, appeared at the biggest shows at the Royal Albert Hall, Nottingham Ice Rink, Paisley Ice Rink, and not to forget his long running tag team success with Bobby Barnes.

As we headed towards  1970 we were certain that Adrian Street would replace Jackie Pallo as one of the country’s big two.

It was not to be.

In March 1974 Adrian Street left Joint Promotions and moved across to the opposition independent promoters. Here at Wrestling Heritage we regularly champion the opposition promoters, but even  we are mystified why a man on the brink of mega stardom pushed aside the television exposure, the big halls, and the big name opponents.

We can only imagine that Adrian was tired of waiting for Joint Promotions to give him the final push that he deserved. Or was it that Joint Promotions were nervous of the way the Adrian Street persona was developing? Did Adrian want to further the career of his partner, Linda, who wrestled as Blackfoot Sioux? Was there an issue with the new management gradually taking over from the Joint Promotion founders? So many questions.

In 1981 Adrian and Linda left the United Kingdom for North America, wrestling in Canada and Mexico before settling in the United States in 1982.

In the USA  Adrian unsurprisingly made his mark and became a significant figure on the North American scene. With Wrestling Heritage a site whose  foundations lie firmly in memories and passion for British wrestling we can  acknowledge but not comment on Adrian’s North American success. We leave that to our American readers.

Adrian and Linda returned to Britain where he died on 24th July, 2023, aged 82.

Page reviewed 02/08/2023